A cikin ƴan shekaru masu zuwa, jakunkunan maruƙanmu suna tabbatar da cewa muna cikin mafi kyawun matsayi don mu'amala da ƙarni na gaba na masu amfani.

Millennials - mutanen da aka haifa tsakanin 1981 da 1996 - a halin yanzu suna wakiltar kusan kashi 32% na wannan kasuwa kuma galibi suna haifar da canjin sa.

Kuma wannan zai ƙaru ne kawai saboda, nan da 2025, waɗannan masu amfani za su zama kashi 50% na wannan sashin.

Gen Z - waɗanda aka haifa tsakanin 1997 da 2010 - kuma an saita su don zama babban ɗan wasa a wannan yanki, kuma suna kan hanyar wakiltar 8% na kasuwar alatu zuwa karshen shekarar 2020.

Da yake magana a ranar Ganowar Innovations' 2020, kamfanin giya na kamfanin Absolut darektan kirkirar marufi na gaba Niclas Appelquist ya kara da cewa: "Dukkanin wadannan kungiyoyin na tsammanin samfuran alatu sun bambanta da al'ummomin da suka gabata.

"Dole ne a kalli wannan a matsayin mai kyau, don haka yana ba da dama da dama mai yawa ga kasuwancin."

Muhimmancin marufi mai dorewa ga masu amfani da alatu

A watan Disamba na 2019, dandalin ciniki na abokin ciniki na farko Insight ya gudanar da bincike mai taken Yanayin Kashe Masu Amfani: Gen Z Shoppers suna Buƙatar Dillali Mai Dorewa. 

Ya lura cewa 62% na abokan cinikin Gen Z sun fi son siye daga samfuran dorewa, daidai da bincikensa na Millennials.

Baya ga wannan, 54% na masu amfani da Gen Z suna shirye su kashe ƙarin 10% ko fiye akan samfuran dorewa, tare da wannan shine lamarin na 50% na Millennials.

Wannan ya kwatanta da 34% na Generation X - mutanen da aka haifa tsakanin 1965 da 1980 - da 23% na Baby Boomers - mutanen da aka haifa tsakanin 1946 da 1964.

Don haka, ƙarni na gaba na masu amfani sun fi son siyan samfuran da ke da masaniyar muhalli.

Appelquest ya yi imanin masana'antar alatu tana da "dukkan abubuwan da suka dace" don jagorantar wannan ɓangaren tattaunawar dorewa.

Ya bayyana cewa: “Mayar da hankali kan samfuran da aka kera da hannu da aka yi sannu a hankali kuma tare da ingantattun kayayyaki na nufin kayayyakin alatu na iya dawwama tsawon rayuwa, da rage sharar gida da kare muhallinmu.

"Don haka tare da haɓaka wayar da kan jama'a game da batutuwan yanayi, masu amfani ba sa son karɓar ayyukan da ba za su dore ba kuma za su rabu da samfuran."

Ɗaya daga cikin kamfanonin alatu da ke samun ci gaba a cikin wannan sararin samaniya shine gidan kayan gargajiya Stella McCartney, wanda a cikin 2017 ya canza zuwa wani salon. eco-friendly marufi mai bayarwa.

Domin cika alƙawarin sa na ci gaba da dorewa, alamar ta juya zuwa ga mai haɓaka farawa na Isra'ila da masana'anta TIPA, wanda ke haɓaka tushen tushen halittu, cikakkun hanyoyin tattara kayan abinci.

Kamfanin a lokacin ya sanar da cewa zai canza duk marufi na fim na masana'antu zuwa filastik TIPA - wanda aka tsara don rushewa a cikin takin.

A matsayin wani ɓangare na wannan, ambulan don gayyata baƙi zuwa wasan kwaikwayo na bazara na Stella McCartney na 2018 na TIPA ne suka yi ta amfani da tsari iri ɗaya da fim ɗin simintin filastik.

Har ila yau, kamfanin yana cikin ƙungiyar muhalli Canopy's Pack4Good Initiative, kuma ya himmatu don tabbatar da marufi na tushen takarda da yake amfani da su bai haɗa da fiber da aka samo daga tsoffin dazuzzukan da ke cikin haɗari ba a ƙarshen 2020.

Hakanan yana ganin ingantaccen tushen fiber daga gandun dajin da aka tabbatar da Hukumar Kula da gandun daji, gami da kowane fiber na shuka, lokacin da aka sake yin fa'ida da ragowar fiber na noma.

Wani misali na dorewa a cikin marufi na alatu shine Rā, wanda shine simintin fitilar da aka yi gaba ɗaya daga sharar masana'antu da aka rushe da kuma sake fa'ida.

An yi tire ɗin da ke riƙe da abin lanƙwasa daga bamboo mai taki, yayin da aka ƙera marufin waje da shi. takarda da aka sake yin fa'ida.

Yadda za a ƙirƙiri kwarewa mai ban sha'awa ta hanyar ƙirar marufi mai kyau

Kalubalen da ke fuskantar kasuwar marufi a cikin shekaru masu zuwa shine yadda za a ci gaba da kiyaye kayayyakin sa masu alatu tare da tabbatar da dorewa.

Batu ɗaya ita ce yawanci gwargwadon nauyin samfurin, ana la'akari da shi mafi ƙayatarwa.

Appelquist ya bayyana cewa: “Bincike da Farfesa Charles Spence na Jami’ar Oxford ya yi ya gano cewa ƙara ƙaramin nauyi ga komai daga ƙaramin akwati na cakulan zuwa abubuwan sha na haifar da ƙima a cikin abin da ke ciki a matsayin mafi inganci.

"Hakan ma yana tasiri kan tunaninmu game da kamshi, kamar yadda bincike ya nuna karuwar 15% na kamshin da aka sani lokacin da aka gabatar da maganin wanke hannu a cikin akwati mafi nauyi.

“Wannan ƙalubale ne mai ban sha'awa musamman ga masu zanen kaya, da aka ba wannan yunƙurin na baya-bayan nan zuwa rage nauyi har ma da kawar da marufi a duk inda zai yiwu."

Domin magance wannan, a halin yanzu da yawa masu bincike suna ƙoƙarin gano ko za su iya amfani da wasu alamu kamar launi don ba da fahimtar tunanin tunanin nauyin kayan su.

Wannan ya faru ne saboda binciken da aka yi a cikin shekaru da yawa ya nuna cewa abubuwa masu launin fari da rawaya sun fi jin zafi fiye da baƙar fata ko ja na ma'aunin nauyi.

Hakanan ana ganin gogewar marufi na azanci a matsayin abin sha'awa, tare da kamfani ɗaya da ke shiga cikin wannan fili mai ban mamaki shine Apple.

Kamfanin fasaha na al'ada an san shi don ƙirƙirar irin wannan ƙwarewar ƙwarewa saboda yana sanya kayan aikin sa a matsayin zane-zane da kyan gani kamar yadda zai yiwu.

Appelquist ya bayyana: "Apple sananne ne don ƙirƙirar marufi don zama haɓakar fasaha a cikin - santsi, mai sauƙi da fahimta.

"Mun san cewa buɗe akwatin Apple ƙwarewa ce ta gaske - yana da jinkiri kuma ba ta da matsala, kuma tana da tushen fanti.

“A ƙarshe, da alama ɗaukar cikakkiyar hanya ce mai ma'ana da yawa zuwa ga zane na marufi wata hanya ce ta ci gaba wajen tsara marufi masu dorewa a nan gaba cikin nasara."